Resparkle vs For All: the founder-led brand test

Smiling toddler in a wooden crate with Resparkle Natural Laundry Powder packets nearby

TL;DR: Both brands are founded on genuine cleaning expertise and a real point of view. The deciding axis is evidence: Resparkle Natural Laundry Powder publishes independent lab data benchmarked against Australia's CHOICE #1-rated supermarket detergent on five common stains. For All publishes impressive customer reviews and a concentrated liquid formula, but no equivalent third-party benchmark test. If you want independent proof your eco laundry product actually cleans, Resparkle is the clearer choice. If you love the idea of a one-product house backed by a professional-cleaning brand, For All is worth the look.

What this comparison covers

Two Australian brands that both lean on real-world cleaning credibility. Resparkle is a small Brisbane family business started at a Mornington Peninsula farmers market in 2013, now run by a small family team building a proof-led eco laundry brand. For All is Kacie Stephens' product line, extended from The Big Clean Co, a professional cleaning business she built from scratch in 2017 to 25 employees and more than a million social-media followers.

Different types of founder authority. Both legitimate. Below: format, cost, ingredients, evidence, packaging, and an honest account of where each wins.

Format difference: powder vs concentrated liquid

These products solve the laundry job differently.

Resparkle Natural Laundry Powder is a powder in a 600g industrially compostable bag. Dose: 2 to 3 teaspoons per load. 55 washes per pack. Machine compatible with both top-load and front-load.

For Laundry by For All is a concentrated liquid. 1 litre bottle. Dose: 10 to 20ml per full load. Stated yield: 50 to 100 washes per litre, depending on load size and dose discipline.

The yield range on For All's product is worth pausing on. At 10ml per load you get 100 washes. At 20ml per load you get 50 washes. In practice, if you're washing a heavily soiled family load, you'll be toward the higher end of that dose range. Most families doing everyday washing with kids and stains will sit somewhere in between. By contrast, Resparkle's dose range (2 to 3 teaspoons) also has a lower and upper end, but the pack size and wash-count are stated as a fixed 55 washes.

For a deeper look at how format affects dose, concentration, and packaging options, see natural laundry powder vs liquid.

Side-by-side comparison

Dimension Resparkle Natural Laundry Powder For All, For Laundry
Format Powder Concentrated liquid
Pack size (hero SKU) 600g 1 litre
Price (RRP) $18.00 $38.90
Wash count 55 washes 50–100 washes
Cost per wash $0.33 $0.39–$0.78 (dose-dependent)
Dose per load 2–3 teaspoons 10–20ml
Packaging Industrially compostable bag, plastic-free Not specified on product page
Independent lab test vs named benchmark? Yes, independently lab tested to outperform CHOICE's #1-rated supermarket detergent on five common stains Not published
Per-ingredient EWG ratings published? Yes (every ingredient EWG 1 or 2) Not published
Founder/brand authority Brisbane family business, started 2013 Professional cleaner, 1M+ followers, The Big Clean Co
Scent options Lemon Eucalyptus or Fragrance-Free Scented (Australian essential oils), vanilla extract option, fragrance-free option
Australian-made Yes. Partners with Brunswick Industries (employs people with disabilities) and Brite Industries Yes (formulated in Australia)
Awards Gold + Editor's Choice, 2020 Australian Non-Toxic Awards None listed on product pages

Cost per wash: the honest math

At $18 for 55 washes, Resparkle works out to $0.33 per wash. That number doesn't change based on load size because the dose range (2 to 3 teaspoons) is narrow and the 55-wash count is calculated on a standard basis.

For All's 1L at $38.90 with a 50-to-100-wash yield means you're paying somewhere between $0.39 and $0.78 per wash. At the light-dose end (100 washes), For All is 18% more expensive than Resparkle. At the heavy-dose end (50 washes), it's more than double.

In practice, most family households doing meaningful laundry will land in the 50 to 70 washes range, putting For All at $0.55 to $0.78 per wash versus Resparkle's fixed $0.33.

The Complete Laundry Bundle brings Resparkle's cost per wash down slightly further in bulk.

Ingredients: what each formula contains

Resparkle's full ingredient list, with EWG ratings published per ingredient on the product page:

  • Sodium Carbonate (EWG 1): cleaning and sanitising
  • Sodium Percarbonate (EWG 1): oxygen bleach
  • Coconut Surfactant (EWG 1)
  • Sodium Carboxymethyl Cellulose (EWG 1): stain remover
  • Sodium Metasilicate Pentahydrate (EWG 2): builder
  • Sodium Citrate (EWG 1): chelating
  • Natural Enzyme blend (EWG 1): protein and starch breakdown
  • Essential Oil Blend (Lemon Eucalyptus variant only)

Every ingredient EWG 1 or 2. No guessing required.

For Laundry's ingredient list, per the brand's product page:

Lauramine Oxide (coconut-based surfactant), Laurylbenzene sulfonate, Alcohol Ethoxylate, Sodium xylene sulfonate, Alpha olefin sulphonate (all described as biodegradable surfactants), Cocamidopropyl Betaine (foam booster), Sodium hydroxide (pH neutraliser), Acusol 820 (thickener), Sodium Benzoate + Potassium Sorbate (described as eco certified organic preservatives), Aqua, Pure essential oils.

For All publishes the ingredient list with plain-English function descriptors, which is genuinely useful. What the brand does not publish is per-ingredient EWG ratings alongside that list. For a buyer doing their own ingredient research, that's a step they'd need to take themselves.

Both brands use biodegradable, plant-derived surfactants as the primary cleaning actives.

The performance evidence question

Here is where the brands diverge most clearly.

Resparkle has independently lab tested its powder to outperform CHOICE's #1-rated supermarket detergent on five common stains. That is a named benchmark, third-party tested, published on the product page. For a buyer switching from a conventional detergent and wondering whether an eco powder actually cleans, this answers the question directly.

Resparkle Natural Laundry Powder awards

For All's performance case rests on a 4.9-star rating from over 500 customer reviews and the brand's positioning as a formula built by professional cleaners, containing more active ingredients than standard supermarket detergents. That's credible evidence that real people are satisfied with the product. It is a different type of evidence from a third-party lab benchmark.

Kacie Stephens built a cleaning business on reputation, and professional-cleaning credibility is a real form of proof. But for a buyer who wants to see independent test data against a named external benchmark before switching, Resparkle has that on the table and For All doesn't.

Founder credibility: two different types

Both products have genuine founder authority behind them. They just come from different places.

Resparkle started in 2013 at a Mornington Peninsula farmers market. The brand is now run by a small family team based in Brisbane, who have built it into a brand with 60% repeat customer rates, a 2020 Australian Non-Toxic Awards Gold, and independently lab-tested cleaning performance.

Kacie Stephens launched The Big Clean Co in 2017 with no cleaning industry experience and grew it to 25 employees and over a million social-media followers, earning recognition as Australia's leading professional cleaner. For All is her product brand, built from that professional foundation. When someone with Kacie's cleaning resume develops a laundry formula, the credibility of a practitioner is embedded in the product.

One is a family brand with independent lab proof. The other is a professional-cleaner brand with community proof. Different audiences weight those differently.

Packaging

Resparkle ships in an industrially compostable bag, plastic-free. No plastic from purchase to bin. Customers can also return 10 or more used bags via a postage-paid label.

For All's packaging details are not specified on their product page. The brand's eco credentials on this point are not verifiable from public information as of 2026-05-26.

For households where the packaging decision is a hard stop, Resparkle has clarity and For All doesn't yet provide it publicly.

Where Resparkle doesn't win

Three honest gaps on this comparison specifically:

  1. Scent flexibility. For All offers scented (Australian-grown essential oils), vanilla extract-based, and fragrance-free options. Resparkle offers two: Lemon Eucalyptus and Fragrance-Free. If you want a middle-ground scent option that isn't essential-oil-based, For All has more choice.
  2. No DTC range breadth. For All's "one product replaces many" multi-surface concentrate is a genuine offer for households trying to consolidate cleaning products. Resparkle is laundry-led; you'd still need other cleaning products for the rest of the house.
  3. Professional cleaning credibility. Kacie Stephens built a real cleaning business before building a cleaning product. If "developed by someone who cleans for a living" is the proof standard you want, For All has that claim and Resparkle doesn't.

Who should pick which

Pick For All if:

  • The professional-cleaner origin story matters more to you than independent lab-benchmark data.
  • You want scent flexibility including a vanilla-extract option.
  • You want a multi-surface concentrate that replaces more products in one go.

Pick Resparkle if:

  • You want independent lab proof that your eco powder outperforms Australia's CHOICE #1-rated supermarket detergent on five common stains.
  • You want every ingredient published with an EWG hazard rating, no homework required.
  • You want plastic-free industrially compostable packaging with a clear disposal path.
  • A fixed, predictable per-wash cost matters: Resparkle's $0.33 doesn't shift by load size.
  • You want a fragrance-free option for eczema, baby clothes, or sensitive skin.

FAQs

Is For All Laundry actually concentrated?

Yes. Per For All's product page, the formula is highly concentrated with more active ingredients than standard supermarket detergents. The dose range of 10 to 20ml per load (versus a typical 40 to 60ml for non-concentrated liquids) reflects that concentration. The practical implication is that dose discipline matters: using the full 20ml on every light load will bring your wash cost substantially higher than the best-case scenario.

Does Resparkle have lab proof, or is that just marketing?

Per Resparkle's product page, the powder has been independently lab tested to outperform CHOICE's #1-rated supermarket detergent on five common stains. The lab test results are published on the Natural Laundry Powder product page. "Independently lab tested" means the testing was done by a third-party lab, not by Resparkle internally.

Which is better for sensitive skin?

Resparkle offers a Fragrance-Free variant specifically for reactive skin, eczema, baby clothes, and asthma. The full ingredient list with EWG 1 or 2 ratings is published per ingredient. For All also offers a fragrance-free option. For the full sensitive-skin picture, see best natural laundry detergent for eczema Australia.

Are both Australian-made?

Resparkle is made in Australia and partners with Brunswick Industries, which employs people with disabilities, and Brite Industries. For All states it is formulated in Australia.

Read next

See the lab test results yourself

Resparkle Natural Laundry Powder and Universal Stain Remover sachets

Resparkle Natural Laundry Powder is independently lab tested to outperform Australia's CHOICE #1-rated supermarket detergent on five common stains, in a plastic-free industrially compostable bag, at $0.33 per wash.

See the lab test results for yourself


By the Resparkle team, a small family business based in Brisbane. Last updated: 2026-05-26.

Sources

All claims about For All Australia verified against the brand's public site on 2026-05-26. Substantiation file: _research/article-27-substantiation.md.

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