Pure creation is a beautiful thing.
So when creative professional and passionate change agent Pearl put on her thinking cap, something beautiful was born. Resparkle – a smarter healthier way to clean.
Flipping the script on home care products
Years of irritated skin and itchy noses led Pearl to an ultimate a-ha moment. Those basic home care products that she used daily were toxic. Sure these products might have been doing the job of cleaning. But they replaced dirt with heavy toxic residues left behind by several chemical ingredients. In short, Pearl’s cleaning cupboard was muddying her health and that of the environment.
But could everyday cleaning products really be that bad? Pearl set about putting herself in the know and found that the answer was a horrifying yes. She learned that prolonged exposure to cleaning products through skin absorption and inhalation can have serious health effects. Yet quality natural cleaning product alternatives often stepped on the toes of financial health. Many suppliers spent oodles on packaging and transport then off-set costs to sustainably-minded buyers.
Writing a new story
No doubt about it. Cleaning was causing confusion. Chemical-loaded cleaning products or pricey natural alternatives unaffordable to many. The choice was far from clear. So a total rethink was needed. One that delivered the whole nine yards: safe use, easy accessibility, environmental kindness, purse-friendliness and irrepressible fun.
Pearl sat down with an ideal: safe organic cleaning products that ticked all the boxes. The vision was great. But when an ideal goes hand in glove with a smart plan of action the results are dazzling. And Pearl had a plan that was to become her crusade. She set about redesigning basic home care products to improve the wellbeing of people and planet.
Resparkle rises to the occasion. Pearl has created a sassy brand brimming with vibrancy and aspiration for a better world. This organic home care range has literally bottled positive change. Change that begins with a healthier home and branches outwards to create greater world well-being.
Quote from Pearl:
“My vision is healthy homes for everyone. Resparkle goes beyond mere home care products. It is a way of empowering us with the opportunity to make small but positive change to our everyday lives. I truly believe that together, we can spark a movement that will shape the health of our homes, our community and our planet.”